As a small company we can be supplied by small family owned grass fed ranches. The best ingredients that could never support huge brands are available to us. Our advantage being small is, small batches, with the best ingredients, only available in limited quantities. Real meat in pet food also does not mean fresh, raw, hormone, steroid, antibiotic, grain free. All manner of waste products from industry is fed to livestock that is fed to humans let alone the by-products of that going into pet foods.