If you’re working with startups, smaller client matters, divorce and family law, or game developers like myself, you can generally afford to be a bit more creative with your name. Reynolds, Reynolds, Kelly, and McDonald 2. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant. “Daniel Jaffe & Associates”. The full 2019 financial rankings of the UK’s top 200 law firms have been revealed in the latest The Lawyer UK 200 report. Use Memorable and Catchy Surnames. While some firms still follow this method, the industry has adapted to new trends to try and grab the attention of potential clients. Plain and common names like “Smith” might not stand out in you law firm’s name. The logos from most memorable brands often use nothing more than typography. They’r… Such is the case with this logo template. Keyword research tools for solo lawyers [Reviewed! Branding Specialist at BizNameWiz.com. However, if you choose to … We asked four of our branding experts to come up with ideas for Law Firm names. Such is the case with this logo template. Craig M. Branding Specialist at BizNameWiz.com. It’s a great choice for a female-owned law firm practice, considering it uses elegant and airy fonts. Law Firm Logo Template . We’re all familiar with the old joke law firm name: While it’s a dumb joke, it’s also a great example of a “traditional” law firm name. In order to figure that out, it’s important to do some research. Sign up for the newsletter to get my free 5-lesson email course sent right to your inbox, and be the first to hear about my new courses, blog posts, and other goodies. >Now that you … SparkSOLO and all associated content © 2020 ZCS Ventures LLC, all rights reserved. The logos from most memorable brands often use nothing more than typography. Does the answers align with your business goals? Branding Specialist at BizNameWiz.com. Similarly, if you’re the type of lawyer that projects more of a traditional aura, having a traditional name is going to complement that. The Virtual Attorney (great for online firms) The Venerable Law Group (or Solid, Concrete, Strong, Rock, Sound, Secure, Esteemed, Honorable, Noble, Sage, Wise, Credible, Reliable, True, Trusted, First, Premier, Boss, Choice, Paramount, Supreme, Chief, Champion. A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. It’s just…different…from the traditional naming conventions. You can: You’ll find that most of the things I recommend here are going to be based on research, whether it’s doing interviews or using tools to look at the data. Solo law practice income – what can you expect? Find a lot of great business name ideas with company name generator. When developing your business name, it’s useful to do a competitor analysis. Law firms tend toward weak platitudes like “Committed to clients” or “Results Matter! For example, some brandable law firm names could be: Cagane Law; Legilos Legal Services; Varane Capital If you’re doing the type of lawyering that’s part of traditional industries or involves a lot of money, often clients will want the more traditional names. “Daniel Jaffe, Attorney at Law”. Catchy and Modern Law Firm Names Browse our selection of names for law firms ranging from the classic to the catchy, the seriously cool and modern, to the next level legal-tech service firm. With good reason – often, clients are trusting us with things that really matter to them, whether it’s a small legal dispute or a global, billion-dollar deal. In the end, it’s a judgment call. Personally, I love them, and wish I had gone this route when I started my firm. They’re giving the prospective client a taste of what the firm itself is like and what it does. But I would do the leg work and figure it out before making a final decision. Besides, even if clients complain that law firm names are boring and difficult to remember, there might nevertheless be a hidden bias at work. The number of non-traditional law firm names is growing. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Free Law Firm Name Generator. You’ll often see names like, Smith & Associates, Davis Brooke & Cromwell Law Associates. There’s a certain air of professionalism that most attorneys and firms try to maintain. The Law Offices of Phoenix Wright 3. Those are what we have come to expect from law firm names. Be sure to ask questions like: Does this sound like a trustworthy business?, What quality of product or service would you expect to get from this business? Throwing off the stuffy trappings of the legal profession is becoming more and more common, as both new firms and old are branding (or re-branding) themselves with non-traditional, modern law firm names. Got an example of a modern law firm name? As with anything related to advertising your law firm to the public (and your name is certainly part of your advertising) – consult your local ethics rules. Here’s some examples of “traditional” firm names: You get the idea. Consulting Firm Names In this post, I’ll examine the difference between traditional and non-traditional names, and discuss some of the factors you need to consider before going with a modern name for your law firm. 4. This lets them know that they can trust you and that you seem to be on the level of law firms that you may be in disputes with. Similar considerations are made for what kind of law you’re practicing and what kind of lawyer you are. The name of a lawyer who holds a public office may not be used in a law firm name during any time that the lawyer is not actively practicing with the firm. Does your choice of name appeal to that ideal client? Even my own solo practice, “Zachary Strebeck, Attorney at Law” You get the idea. If you were founded by 4, you might have a name like: Glaxo, Smith, Slate & Cline. Check out this clip from Curb Your Enthusiasm, where Ed Asner is appalled by the casual nature of his estate planning firm’s dress code (warning: NSFW language): That’s the kind of thing you may be up against, so plan accordingly. Agency Business Names, Want to name a new law firm in Ontario, Canada doing all the legal work with a specialization in Taxation. ... Low Ball & Lynch is a skilled insurance-oriented litigation firm with a name so comically bad that most people think it’s fictional, like Dewey Cheatem & Howe. You can manually rearrange the placement of your law firm name and the tagline as well as customize the fonts and the colors. Some clients are going to like a more “stuffy” or traditional firm, and nothing signifies that more than a stuffy and traditional name. LawLytics CEO – Dan Jaffe changed his law firms name four times in order to test which one performed the best. You might want to consider incorporating keywords from your practice areas into the name. As technology creeps its way into the profession, and lawyers begin to integrate it (kicking and screaming, in many cases), the trappings of traditional lawyering are falling away. You can manually rearrange the placement of your law firm name and the tagline as well as customize the fonts and the colors. Here are just a few. Branding Specialist at BizNameWiz.com. Until fairly recently, many (if not all) state bar associations required that law firms were named after their partners. It’s a great choice for a female-owned law firm practice, considering it uses elegant and airy fonts.

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