101 guides – There’s always someone just starting out in the biz; beginner's guides and Industry Knowledge 101 content pieces will always get linked to and shared around by newbs. Express yourself; and if that means literally showing some skin, well then, more power to you. If your campaign involves boosting brand awareness and your goal is to reach 50 PR mentions by the end of the year, set up some benchmark notifications at 10, 25, and 40 mentions. Google hates thin content, and users don't like it either. Another alternative is hiring a freelancer or contractor to complete a specific portion of the project, such as the copy or design. Free and premium plans, Content management system software. Planning your campaign is just as important as designing the fun stuff, such as the creative advertisements and conversion assets. Why should you map your campaign visually? Marketing campaigns don’t include all marketing efforts for a brand. Marketing campaigns can do the same for your business. For anything that went wrong, why do we think it went wrong? Depending on your specific campaign goals, I’d recommend starting with your in-house team and moving forward from there. Chances are others will find it valuable too! Your audience won’t complete your “desired action” unless they understand how it benefits them, too. For visual learners, a graph will be much easier to interpret than a chunk of text and numbers. You may be surprised! 1) Create a Branded Hashtag to Build Social Proof You must also consider how your audience would benefit from completing your action and include that in your CTA. Your landing page should be ripe with benefits for your audience, especially the unique value proposition (UVP) of your campaign. Commission a mural – Try getting permission to decorate the side of a prominent building with a large mural. Future predictions – Play the soothsayer by predicting future trends in your industry – just make sure you have at least some data to back up your hypothesis. Of course, images shared by my customers are helpful because they help me gather user content for my social channels and they promote my product to my audience’s followers. A/B test one and see how it affects your newsletter subscriptions. Divvy up your content – Don’t go content-overboard or you’ll end up overwhelming users. Webinars – Host your own free webinar or partner with another business for twice the expertise (and twice the promotion power). This campaign was unique, because it’s similar to a user-generated campaign but was also promoted heavily by the brand itself. Put your Twitter handle on the slideshow (heck, keep it in the corner the entire presentation). Take a close look at clickbait sites like Upworthy and Buzzfeed that get a ton of shares; while their audience and content subjects will be different from yours, they serve as an excellent study in how to improve your marketing strategy. Caption Contests - Post a photo and ask users to submit their best caption - this kind of contest can get some pretty great laughs. Podcasts – Podcasts are great because users can download them and then listen on the go! Speaking at a conference? Take this landing page template as an example – it explains the basic layout and fundamentals, letting users get a grasp on great landing page essentials before making their own. Go multi-channel. All you need is a bit of help to kick your marketing strategy back on track. Check out our _________ guide and our __________ infographic.”, Content, love = apples, oranges. They are quick and simple to enter – plus it’s easy to ask for email subscriptions as part of the submission form. Providing free tools will make users think fondly of you and extend your brand as more people share your awesome free tool! Regardless of what it might be, all of those decisions come back to one thing: Your audience. What cultural references would they understand? And more… Let’s break down some awesome examples of uber-creative interactive … Understand your customer: know their pain points, what gets them psyched, and what keeps them up at night. The same can go for your data. (Pro tip – ask the opinions of groups with large Twitter followers!). Controversy – Controversial content always earns attention, but it’s not for the faint of heart – playing with fire can get you burned! Now, let’s take our broad campaign purpose and turn it into a SMART goal. If your campaign involves multiple marketing efforts (such as social media, direct mail, and radio ads), it’s wise to define how you’ll measure your campaign on each medium. They promote a focused effort that guides consumers towards a desired action. Next, take a look at your marketing assets and chosen promotional marketing channels. Campaigns set apart certain deliverables from general promotional efforts and touch your audience in creative and exciting ways. I’ve curated a list of 20+ Holiday Marketing Ideas to Boost Ecommerce Sales in 2020. Collaboration – Collaboration can extend your reach and build your reputation. Also, it’s tempting to focus on vanity metrics like generated traffic, click-through rate, and impressions. This can be a great form of restaurant marketing. Keep social tabs on competitors - Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Killer content addresses your audience’s needs and concerns! The campaign featured its own landing page, video marketing assets, and hashtag (#GoodGoesRound), separating it from its “parent” brand and making it shareable among its audience. They also give brands identity, personality, and emotion. You might answer this with “email open rates,” “new Facebook Page likes,” “product pre-orders,” or all of the above. It’s completely kosher to borrow content from other sources if you’re doing something new with it.

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